Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon
The creator of the Starbucks chain chronicles the rise of his company, discussing the employees-manager programs and company benefits that have helped its success, and showing how honesty and caring can triumph in the business world. Reprint. 50,000 first printing.
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)